As the World Cup takes over New York City this summer, Hypebeast Cup is bringing its global tour to SoHo for its final stop. Running from June 26 through July 19, the month-long activation will transform the neighborhood into a hub for football culture, creative collaboration and community, hosting a rotating lineup of artists, designers, brands and events that explore the game's influence beyond the pitch.Among those participating is London-based artist Mattia Guarnera, who will present a s...
As the World Cup takes over New York City this summer, Hypebeast Cup is bringing its global tour to SoHo for its final stop. Running from June 26 through July 19, the month-long activation will transform the neighborhood into a hub for football culture, creative collaboration and community, hosting a rotating lineup of artists, designers, brands and events that explore the game's influence beyond the pitch.Among those participating is London-based artist Mattia Guarnera, who will present a s...
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